About Us
Whole Hog Brief is written by a small team of industry experts situated across the world and with the Editor, Dr John Strak, in the UK and in the GMT time zone. We publish monthly and have been publishing since 1999. Since then we have correctly forecast every turning point in the global pig price cycle - no-one else has a track record like that.
Our analysts collate and check the data, create the tables and charts, and make comments or forecasts in order to compile a regular 12 pages of pig industry information that keeps the reader well informed. Our aim is to give the reader a regular and accurate check on what is happening in the global pig industry - easy to read but packed with facts and figures. We do not take advertising and we don't try and produce instant headlines but we can react quickly to questions about the impact on pig prices of disease, natural disaster, or man-made events. We have a great track record of interpreting data and how government policies can affect the industry's margins, supply, demand, and trade.Our overiding aim is to give you accurate information and analysis and to help you avoid data overload. The internet and web gives us all instant data and Whole Hog Brief is your route to turning that data into commercially useful information about the global pig industry and pork market.
Typical readers of Whole Hog Brief include; professional farmers, genetics, feed and equipment suppliers, animal health companies, managers and sales teams, processors/exporters/packers, purchasing managers, investment analysts, and industry associations. They all want the same thing - an insight into the market and a reliable and regular check on what is happening to their suppliers or customers or members. Our pages aim to be factual but easy to read and to give our readers ALL the info they need to understand how the global pigmeat market is behaving - that why we call it The Whole Hog.
Subscribers have the option to phone or email queries to us ( This e-mail address is being protected from spambots. You need JavaScript enabled to view it ) and we often do consultancy work as a result of subscribers' questions - for example undertaking competitiveness studies or market studies or delivering new data or data analyses.
Some subscribers ask us to make regular presentations to their board of directors or executives or to speak at producers' conferences, and others purchase a multi-user subscription so that their production or sales teams can easily access global information and thus be fully informed of how the supply and demand for pork is changing worldwide. There are different ways to obtain maximum value from the Whole Hog team for your organization.
In summary, the Whole Hog team is at your disposal and ready to produce written and oral presentations on any aspect of the global pig industry's behaviour. Have laptop, will travel, and frequently do.....
If you have any questions just email
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You can see some past headlines by clcking the logo alongside or browse the product descriptions in the Back Issues section of this website